What is the S.E.L.F. Community? A Journey to Strength, Energy, Love, and Freedom

In today’s fast-paced world, it’s all too common for people to put everyone else’s needs before their own. Whether you’re an executive, a stay-at-home parent, or somewhere in between, self-care often falls to the bottom of the list. This is where the S.E.L.F. Community comes in—a unique space designed to help you prioritize yourself while fostering a supportive network of like-minded individuals. Created by JM and Lisa Ryerson, this community is about redefining what it means to win by focusing on self-love, self-development, and self-care through a framework of Strength, Energy, Love, and Freedom.

Understanding the Concept Behind S.E.L.F.

The idea behind the S.E.L.F. Community is simple but powerful. JM Ryerson noticed a recurring theme when exploring the definition of winning. Words like self-love, self-development, and self-care kept appearing. This sparked the question: what does “self” truly stand for? The answer was an empowering acronym:

• S - Strength

• E - Energy

• L - Love

• F - Freedom

From this foundation, the idea of building a community centered around these values was born. Lisa, who loves communities and the synergy of bringing people together, immediately saw the potential. The goal was to create a space where people could focus on themselves without the distractions of traditional mastermind groups or communities that often felt like one-sided lectures or “sage from the stage” presentations.

Why the S.E.L.F. Community is Different

Many of us have been part of masterminds or communities that didn’t quite feel right. They might have had valuable content, but the connection was missing. It often felt like a few people were in front of the room talking, and the rest were passive listeners. The S.E.L.F. Community aims to flip that model.

Lisa shares her perspective on what makes this community special:

“Every single person is going to feel a part of it. They’re going to be contributing to it, and that’s what’s really important. They’re going to get whatever they need out of it, their specific need.”

It’s about creating a truly interactive, inclusive environment where everyone’s voice matters and where support, celebration, and accountability are the cornerstones.

Who Should Join the S.E.L.F. Community?

This community is designed for people who are ready to invest in themselves and commit to their personal growth. A key expectation is that members will dedicate about three hours a month to the community—participating in two group calls per month and engaging with smaller accountability groups called “pods.”

These pods are intimate groups of four to six people that serve as your accountability partners, cheerleaders, and sounding boards. Whether you call them your buddy group or celebration crew, these pods are where the real magic happens, providing the kind of consistent support that helps members stay on track.

JM Ryerson emphasizes the importance of commitment:

“If you don’t invest in yourself, you can’t show up as the best version of you.”

This is especially relevant for those who often put themselves last, such as parents, caregivers, or busy professionals who always prioritize others. The community is not for those unwilling to commit or those who do not believe they are worthy of investing time and energy in themselves.

Investment and Value: What You Get

JM Ryerson and Lisa have been part of high-end communities that cost tens of thousands of dollars annually but often lacked tangible value. With the S.E.L.F. Community, they aimed to create something affordable and impactful. The investment

includes:

• Two group community calls per month (first and third Wednesday at 7:00 PM Eastern)

• Participation in a pod for accountability and support

• Quarterly one-on-one coaching sessions

• Access to expert guest speakers on topics like yoga, meditation, breathwork, relationships, and health

Additionally, there is the exciting prospect of in-person retreats or masterminds held annually (with potential to expand beyond once a year). These events provide opportunities to connect deeply with other members and experience the community firsthand.

Real-Life Experiences: The Importance of Self-Care

Lisa shares a heartfelt account of her own journey with burnout and rediscovering the importance of self-care. After becoming a stay-at-home mom, she found herself overwhelmed and exhausted, eventually realizing she needed to reclaim some “me time.” She started teaching tennis part-time, which helped her refill her emotional bucket and regain energy.

She explains:

“If you don’t take that time to refill your bucket, then you can’t show up as the best version of yourself. I show up as the best mom. I show up as the best wife.”

JM recounts a pivotal moment when he encouraged Lisa to take a weekend away for herself, which recharged her completely. This story underscores why the community exists—to help people prioritize themselves so they can thrive in all areas of life.

The Core Rules of the S.E.L.F. Community

To maintain a positive and empowering environment, the community has six rules, but three stand out as foundational:

1. When you win, we win. The community celebrates each other’s victories because momentum is contagious.

2. You are not a victim, you are a victor. Everyone has faced challenges, but your past does not define your future.

3. No jerks allowed. Kindness and support are non-negotiable. The community is a safe space where big egos and negativity have no place.

These rules ensure that members feel safe, supported, and motivated to be their authentic selves without fear of judgment.

Expert Guidance and Lifelong Learning

The S.E.L.F. Community is more than just peer support. It includes access to experts who bring valuable knowledge and practices to enhance members’ lives. Topics covered in expert sessions include:

• Yoga and meditation

• Breathwork

• Relationship coaching

• Health and wellness strategies

This holistic approach helps members address all dimensions of their well-being, making the community a comprehensive resource for personal growth.

How to Join and Get Involved

If you’re interested in becoming part of the S.E.L.F. Community, reaching out is easy. You can visit letsgowwin.com, or connect directly with JM Ryerson by booking a FREE 30 Min. Discovery Call to learn more and see if it's the right fit for you.

Joining means committing to yourself and your growth. It means investing time, energy, and resources into becoming the best version of you. Whether you’re a busy parent, a driven executive, or someone seeking more balance and fulfillment, the S.E.L.F. Community offers a place to grow, connect, and thrive.

Final Thoughts: Why Self Comes First

In a world that often glorifies self-sacrifice, the S.E.L.F. Community reminds us that true strength comes from taking care of ourselves first. As JM Ryerson puts it:

“The most selfish thing you can do is not take care of yourself first.”

By prioritizing your own strength, energy, love, and freedom, you equip yourself to show up fully for your family, career, and community. The S.E.L.F. Community is your invitation to embrace that truth, surrounded by people who celebrate your wins, hold you accountable, and support your journey every step of the way.

If you’re ready to take the first step toward a more empowered and fulfilled life, the S.E.L.F. Community is here to welcome you.

See if the S.E.L.F. Community is the right fit for you by scheduling your FREE Discovery Call with JM Ryerson.

SCHEDULE YOUR FREE CALL NOW