The 6% Club: A Path to Achieving Your Goals

In this episode of the Let's Go Win podcast, we have an incredible guest who specializes in change, motivation, and human potential. Dr. Michelle Rosen, also known as the Change Doctor, is a renowned author and consultant who has been featured on major news outlets such as NBC, ABC, CNN, and Fox News.

The Difficulty of Change

Change can be a challenging concept for many people. The human brain naturally resists change, as it requires a significant amount of energy to do something different. In fact, the brain consumes about 20% of the body's overall energy just to perform familiar tasks.

Whether it's a personal change, such as adopting a new eating or exercise routine, or a corporate change, such as implementing new technologies or leadership strategies, the brain will resist the change and prefer to stick to the familiar and known.

The 6% Club

Dr. Rosen conducted research and found that only 6% of people achieve their goals. This led her to establish the 6% Club, a community that helps individuals realize their aspirations and overcome the challenges of change.

The Power of Specificity

One of the key factors that sets the 6% apart from the rest is their ability to set specific and granular goals. By being specific in their goal-setting process, they are able to overcome the brain's resistance to change. For example, instead of setting a vague goal like "eating healthier," they would set a specific goal such as "eating a salad for lunch every day."

The 30-Day Habit Formation

The 6% understand that forming a new habit takes time and effort. Dr. Rosen explains that it takes about 30 days to start a new habit in the brain. During these 30 days, the brain will resist the change and try to revert back to old habits. However, with consistency and repetition, the new habit becomes automated and easier to maintain.

The Importance of Prioritization

Dr. Rosen emphasizes the significance of prioritization in achieving goals. She introduces the 0 to 10 rule, where individuals assign a number between 0 and 10 to determine the importance of a particular task or goal. This rule helps individuals focus on what matters most and avoid getting overwhelmed by trying to tackle too many goals at once.

The Pitfalls of Multitasking

Multitasking is often seen as a badge of honor in today's society. However, Dr. Rosen advises against relying on multitasking as a means to achieve goals. Instead, she suggests focusing on one goal at a time and giving it your full attention and energy. By doing so, individuals can make significant progress and avoid spreading themselves too thin.

The Power of Resilience and Confidence

The 6% possess a high level of resilience and confidence. They understand that obstacles and setbacks are a natural part of the journey. However, their clear goals and strong belief in themselves enable them to overcome these challenges and stay focused on their path to success.

Envisioning Your Future

Dr. Rosen encourages individuals to envision their future and the kind of person they want to become. By having a clear vision, individuals can align their actions and decisions with their long-term goals. Envisioning the future also helps individuals stay motivated and overcome the distractions and comparisons often found on social media.

The Deal Your Brain Makes

Dr. Rosen highlights the importance of recognizing that your brain often tries to trick you into maintaining the status quo. It wants to conserve energy and avoid the effort of change. However, by understanding this deal your brain is trying to make, you can make a conscious decision to push past the resistance and pursue the life you truly desire.

Join the 6% Club

If you're tired of falling into the 94% who struggle to achieve their goals, it's time to join the 6% Club. Dr. Rosen's upcoming book, "The 6% Club," provides valuable insights and tools to help you navigate the challenges of change and achieve your aspirations. Additionally, the 6% Club offers courses and resources to support individuals on their journey towards success.


Change can be difficult, but it's not impossible. By adopting the mindset and strategies of the 6%, you can overcome the brain's resistance to change and achieve your goals. Remember, it's all about setting specific goals, forming new habits, prioritizing effectively, and staying resilient and confident in the face of obstacles. Join the 6% Club and start your journey to a better life today!

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